More interesting press re: Second Life

An interesting article on CNN talks about real life car companies tyring to sell cars in Second Life.

It looks like GM is making a few mistakes getting into this space. I'm interested that they chose such a low price for the cars - you'd think part of the point of playing in this virtual space is brand awareness for them. "So cheap that anyone can have one" is probably not the image GM is going for. This would have been a perfect venue to showcase some interesting "concept cars". Its also interesting that they are going for total customization by the user/owner: of course, this has no relation whatsoever to the actual experience of owning or buying a car.

On another note, whomever does Second Life's marketing is doing a really good job of getting their name out in the press. Business Week and CNN have been talking about this quite regularly. Given the first mover and network advantages of the space, might Second Life be the start of the first truly usable VR internet?